Many companies feel they are in the driver's seat when it comes to the interview process. They feel that working for them is a privilege; that candidates should be thankful for the opportunity to even be considered for the job. They are WRONG, especially in industries and job markets where competition for talent is fierce.
Very much like companies don't tell their customers what their customer experience (CX) should be, they should not tell or dictate their employees (or soon-to-be) what their employee experience (EX) should be. Employees drive the EX, the same way customers drive the CX.
It should not be news to employers/recruiters, but the job interview process is the first chance for a candidate to experience what it's like to work for a company. Companies now have to think of themselves as employment brands. They should treat their employees (or soon-to-be) the same way they treat their customers.
Companies should apply customer journey mapping tactics to their job interview process. A mapping exercise helps identify all the different touch points a candidate goes through and how (s)he interacts with the company. From job descriptions to where/how jobs are posted, to how easy/complicated it is so submit a resume or job application, to how phone or face-to-face interviews are conducted, to the salary/benefits negotiation process, etc.
Because top companies compete for top talent, talented candidates likely have the choice between several offers. Salary, benefits package are nice, but research shows they are less and less of a tie-breaker. What makes the difference is the "employer brand" experience.
For those located in the Indianapolis area, join us at eX Summit's eX Meet Up to discuss the job interview experience (free event). Richard Whitney, Global Employment Brand Manager at Cummins, and Justin Fite, Chief Sales Officer at Lessonly, will speak on the panel on what makes or breaks the candidate experience. They will be joined by a couple of employees who will share their own perspective on what a good/bad experience is. Register here.