My belief is that the next 10-15 years will be about the employee experience, the same way the past 10-15 years have been about the customer experience. Why? Because engaged employees provide any organization with a competitive advantage. As Richard Branson says, “Your employees are your company’s real competitive advantage. They’re the ones making the magic happen— so long as their needs are being met.” When you think about it, the mapping and the implementation of the customer experience have given organizations the benefits of better understanding and addressing their customers’ pain points. Thus, these organizations have seen an increase in customer engagement, customer retention, and customer advocacy. The mapping and the implementation of the customer experience have also given these organizations the opportunity to engage with their customers on a more personal level – whether by offering a variety of products or services to address different market segments, or through the usage of multiple communication channels to deliver the right message to the right audience at the right time. Organizations can accomplish the same with understanding, mapping out their employees’ pain points and design a strategy to engage with those same employees. Millennials are massively entering the workplace. By 2020, they will form50% of the global workforce, per PwC. Gen Y seek for and thrive on brand experiences, and their employee experiences should be no different from their customer experiences. Employee Experience Summit in Cincinnati We believe the employee experience should be as much defined and driven by HR than by Marketing and Customer Experience teams, if not more. Join us at eX Cincy on May 11 to hear thought leaders, brand strategists, designers and HR disruptors discuss the topic. Find out more and register here.